Elevating Strength Through Simplicity: Branding Absolute Lagree

When Absolute Lagree, a Lagree Method fitness studio based in Long Beach, California, approached New World LA, their vision was clear: build a brand that reflects the power, precision, and clarity of the method itself—without the clutter.

We knew from the start that this wasn’t your average studio. Lagree is all about controlled intensity, efficiency, and transformation—so their brand needed to communicate that same energy with a refined, modern aesthetic that spoke to high-performance and minimalism.

Our team crafted a clean, elevated brand identity rooted in tonal neutrals, structured typography, and subtle movement. We developed the visual language and voice to appeal to a fitness-forward, design-conscious audience—people who care about results, and the experience that gets them there.

From there, we brought the brand to life online. The website design and development focused on clarity and flow: class scheduling made seamless, mobile UX optimized, and strong brand visuals woven throughout. It’s equal parts function and finesse—built to convert while reflecting the studio’s premium, no-fuss energy.

For Absolute Lagree, we didn’t just create a brand—we helped carve out a visual standard for the next generation of boutique fitness: one that’s focused, intentional, and built to last.