From Backyard Legends to Global Skate Culture: Branding OC Ramps

OC Ramps isn’t just a skate ramp company—it’s a movement rooted in DIY culture, West Coast grit, and youth rebellion. When the team came to New World LA, they already had a strong foundation—a loyal following and a standout logo. But it was time to take things to the next level.

Our mission? Build an identity and digital experience around that iconic mark. Help OC Ramps expand their reach, modernize their presence, and translate their lifestyle brand into real-world influence.

Building the Brand Around the Culture

We didn’t create the OC Ramps logo—but we helped give it life.

Our first step was diving deep into what made OC Ramps resonate with skaters, parents, and pros alike. We honed in on the brand’s core identity: authentic, no-frills, high-quality skate setups made for real riders, by real riders. With that, we developed a brand system around the logo, locking in a gritty but clean visual language that could scale across packaging, apparel, social, digital, and physical builds.

A Website That Shreds

The OC Ramps website needed to reflect its audience: fast-moving, visually driven, and ready to buy. We rebuilt the e-commerce site from the ground up, streamlining the product discovery flow, simplifying the checkout experience, and making mobile responsiveness a top priority.

What we implemented:

• A redesigned homepage with lifestyle-first visuals and product categories that speak directly to skaters

• Optimized PDPs with videos, specs, and FAQs to boost conversion

• Seamless bundling for multi-item purchases (think: rails + ramps + apparel)

• Integration with affiliate and brand ambassador programs for organic traffic scaling

Marketing & Paid Ad Creative

We took over the brand’s marketing direction and paid media creative, crafting ad campaigns that converted while still feeling rooted in skate culture. Think punchy reels, gritty UGC mashups, and high-performing static ads tailored to different buyer personas (parents of kids just starting out vs. pro-level riders upgrading their home setup).

Our work extended across:

• Meta & Google ads (strategy + creative + targeting)

• Email & SMS campaigns that stayed on-brand while delivering value

• Seasonal drops, sales, and bundle promos engineered for ROI

Brand Activations & Licensing

As OC Ramps continued to scale, we stepped in to support brand activations and licensing representation—helping to position the brand for collabs, retail partnerships, and cultural moments. From trade shows to co-branded events to influencer integration, we’ve helped OC Ramps show up in ways that feel authentic and community-driven.

The Results

With our creative direction and strategy in play, OC Ramps evolved from a grassroots favorite to a market-leading lifestyle brand. We didn’t change who they were—we helped sharpen the message, amplify the culture, and build the systems they needed to scale.

From backyard ramps to global recognition—OC Ramps is just getting started.

Creative Direction, Strategy, and Development: New World LAVisit the brand: www.ocramps.com